With a large number of cable and telecom companies entering the home security services market, home security and alarm systems have become much more sophisticated and offer some very innovative security and . However, this influx of new entrants is not a matter of concern for the established players of the industry, as it usually would be in most industries. This is primarily because of two reasons. Firstly, these new entrants are partnering with the existing security providers to bring better and morecompetitive services to the table. Secondly, despite the popularity of home automation, basic intrusion detection will continue to lead the home security market for a long time to come.
The penetration rate for U.S. residential intruder alarm products will increase by 5 to 8 percent during the next three years, according to a recent study entitled “The World Market for Intruder Alarms” from , now part of IHS (NYSE: IHS).
The report from IMS research says that the penetration rate for intrusion detection systems has been close to 20% for a while. The emergence of new competitors will only help in improving it.
The penetration rate of intrusion systems in the U.S. has hovered around the 20 percent mark for some time,” said Adi Pavlovic, security and fire analyst for IHS. “The emergence of new market entrants, such as telecommunications companies, is expected to increase end-user awareness of home management systems, which combine traditional home security products with innovative home automation technology.”
No doubt home automation is a hugely desirable feature and adds plenty of safety, comfort, and convenience. You can open door locks remotely, control lights and temperature, and arm or disarm the security system from wherever you are. However, the basic goal of all remains to protect the home from a burglary. In this respect, strategic moves by new entrants to capture the market and increase their average revenue per user have been progressive. Instead of playing against the big boys, they have decided to collaborate with them and capture the market base the big boys already created. It has been a win-win move.
In fact, it has beena win-win-win move, as the real winner continues to be the end user. Better features, more competitive pricing, and respite from the binding contracts have made home security systems and alarm systems much more accessible and popular among consumers. This is probably the movement that will help more Americans take their home security seriously and invest in to keep them protected.
Tim Eveler
Author & Public Relations – Tim has been working in sales for the home security system industry over twelve years. He’s held positions at large home security companies and in charge of working with the team to create our security system reviews.